Reference no: EM13882953

Case: Advanced Biomedical Devices: Assessing Readiness to Export

Case Questions

1. Do you believe ABD's products are in a state of readiness to begin exporting to Europe? Why or why not? Ate the products ready to exporting to emerging markets (e.g., China, Mexico, and Russia)? Why or why not? What factors suggest Speedheal products might enjoy demand in all types of foreign markets?

2. Dot", management at AHD possess the appropriate knowledge, skills and capabilities for internationalization? Justify your answer. What steps should management take to better prepare the firm, manager and employees to internationalize?

3. How well did ABD complete the key tasks in global market opportunity assessment? Evaluate whether it accomplished each task well or poorly. Did ABD achieve each of the objectives set out for the tasks?

4. If you were a member of ABD's management team, what countries would you recommend targeting first? As a manager, you would need to justify your recommendation. A good approach is to investigate key characteristics of specific countries via globalEDGETM (www.globalEDGE.msu.edu) or similar Web sites.

5. What approaches could ABD employ to estimate the firm's sales potential for markets in Europe and other affluent economies?