What appeals are utilized by advertiser to touch demographic

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Reference no: EM131806082

There are different formats for ads – know what they are and what their strengths are for reaching consumers and informing them How might advertisements enhance a public relations effort?

What appeals are utilized by advertisers to touch a demographic? What is frequency?

What is reach? What approaches might be used by a media planner to design an ad schedule? Why are specific media used within a plan, that is, why use newspapers or billboards or electronic media? Know the advantages and disadvantages of each major medium, including social and internet use.

Reference no: EM131806082

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