What advantages and drawbacks does this pose for consumers

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Assignment:

Briefly answer the following questions below:

1. What is your opinion of companies like Google that gather information about your browsing patterns? What advantages and drawbacks does this pose for consumers? If you were a business owner, what kinds of information would you gather on your customers and how would you use it?

2. What purchasing decisions have you been able to influence in your family and why? Is marketing to children a good idea? If not, what if one of your competitors were successful in doing so? Would it change your opinion?

3. How do you think the manufacturers of products sold through infomercials reduce postpurchase dissonance? Have you experienced this type of dissonance in purchasing a certain product? If yes, what were your learnings on that experience? If not, look for a real-life scenario that has experienced post-purchase dissonance.

Reference no: EM133946855

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