What about a contingency plan

Assignment Help Marketing Management

Reference no: EM132189836

Question: Students will be expected to post their initial Discussion Board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Now that Michelle has all of the pieces of her marketing plan in place, the board is ready to see the final plan. She is apprehensive about this because the board needs to approve the plan for it to move forward. It is imperative that the plan addresses all of the marketing issues discussed to this point, and that it also includes a discussion of how MM will measure the success of the plan after it has been implemented.
Primary Task Response: Within the Discussion Board area, write 300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Michelle is happy with how the plan is being put into place. The date and time for the final board meeting has been set when she calls you.
"How will we know if the new product launch is a success?" she asks. "How will we know if what you have suggested really worked? Since I started this company as an entrepreneur years ago, I feel like everything that happens here is my fault or my responsibility. Does that make sense?"

"You've been so supportive to me during this whole process," you say. "Leave it to me. I'll think about what you've said over the long weekend and I'll be ready to sit down and discuss the details as I prepare the final draft of the plan."

Based on your original goals and the plan you are putting into place, what will you tell Michelle?

• What will you measure to determine whether or not your new product plan for MM is a success?

• What about a contingency plan?

• Do you need to make recommendations for MM if things do not go the way you hope and expect them to?

Reference no: EM132189836

Questions Cloud

The pros and cons of encouraging people to take risks : What are the pros and cons of encouraging people to take risks and fail in the pursuit of innovation at work?

Evaluate the pricing policies and methods : Evaluate the pricing policies, processes, and methods your client uses to manage its pricing strategies. Identify the policies used to manage the pricing.

Difference in implied-in-law and implied-in-fact contract : Explain the difference between an implied-in-law (quasi contract) and an implied-in-fact contract. What type of contract was at issue in this case?

Establish a process to guide a customer service team : Establish a process to guide a customer service team to share basic sales information with customers/potential customers.

What about a contingency plan : Students will be expected to post their initial Discussion Board posting by Wednesday of each week. Discussion posts will be graded and late submissions.

Critically discuss the drivers of competitiveness : Critically discuss the Drivers of Competitiveness in the UAE.

Define the five-step marketing research approach : You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships.

Stages of the product lifecycle : Product Lifecycle management scheme invent the product/service, which you would like to produce. Indicate the stages of the product lifecycle

How do the four factors in porters diamond explain : How do the four factors in Porter's diamond explain the success of this industry over related industries in the country?

User Account

All Pages