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What a low involvement relationship

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Reference no: EM131443205

Consumer Behaviour

1) John has a low involvement relationship with the bathroom tissue he buys. Explain what a low involvement relationship is and what can the manufacturer do to appeal to John?

2) Explain and illustrate the concept of post-purchase dissonance with an example.

3) Describe the tactical communications options for a company that wishes to introduce a new face cream for men.

Reference no: EM131443205

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