Reference no: EM131207703
Critical Thinking: Website Analysis
The objective of this assignment is for you to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).
1. Choose an industry of interest in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as dot.com companies.
2. Review several websites for companies in this industry, and then select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company's site).
3. Analyze each of the websites in terms of the overall "look and feel" of the site from the perspective of the targeted consumer, as well as how well each site has addressed the "7 Cs" in the model developed by Rayport and Jaworski (as described at the end of Chapter 7 in the textbook).
4. Write up your findings, including the following:
Introduce the chosen industry and the selected websites. Explain why you selected this industry and these particular companies, including a URL for each site.
- Describe and compare the ways that these companies' websites address the "7 Cs" and any other characteristics you wish to emphasize. For example:
- How easy was it to identify the content or services available?
- How easy was it to navigate between pages?
- Did the site download easily?
- Was the use of graphics and animation appropriate for the target audience?
- Were the linking capabilities of the Web exploited?
- Was there as sense of "community"?
- Was a privacy policy available and easy to find?
- Based on your analysis, provide some recommendations for the company whose website you considered to be the weakest. Be sure your ideas are appropriate for the industry you selected, and take into account whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via a distributor).
Research studies that support the premise
: Using this week's lesson and resources as a start, locate three research studies that support the premise that better managers are those who pursue an understanding of the culture and/or climate of their organization.
|
How do think emojis work similarly or differently from words
: How do you think emojis work similarly or differently from words? Post your response to that question. You don't have to start your own conversation thread - simply reply to my question, or reply to the student or students who posted earlier than ..
|
What''s the maximum you would budget for test marketing
: Assume that the cost of capital is 0. What's the maximum you would budget for test marketing?
|
Permission on the company land
: The same day in an unrelated accident a Chance truck run over a hunter who was hunting without permission on the company's land. Chance immediately contacted an attorney in Washam City.
|
Were the linking capabilities of the web exploited
: Be sure your ideas are appropriate for the industry you selected, and take into account whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via ..
|
Describe effect of at least one specific moderator of link
: Briefly summarize what research has shown about the link between divorce and children's adjustment, citing at least three specific indicators. Then identify and describe the effect of at least one specific moderator of the link and one specific me..
|
Describe the data contained in the database
: Describe the data contained in the database. Describe the tables, fields, and records in the database. Describe the keys, indexes, and relationships in the database. Identify data redundancy and describe potential solutions.
|
Types of descriptive statistics
: Identify the types of descriptive statistics that might be best for summarizing the data, if you were to collect a sample. Analyze the types of inferential statistics that might be best for analyzing the data, if you were to collect a sample.
|
Swot analysis as a contextual strategic planning tool
: Post an assessment of the value of SWOT analysis as a contextual strategic planning tool. Your assessment should include the following:
|