Wells fargo has developed an expertise in cross-selling

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Reference no: EM132206922

1. According to the text, Wells Fargo has developed an expertise in cross-selling. This has required training and motivating of employees at all levels to adopt customer-oriented thinking and collaborate across divisions. This intangible resource is likely a source of competitive advantage for Wells Fargo because

it can patent the process.

competitors have successfully used cross-selling in the past.

cross-selling is more exciting to customers than free checking accounts.

it is hard to imitate.

cross-selling is a best practice in banking.

2. Kacey Bigg's Snow Removal is a small business operating in a mountain town. Snowfall is unpredictable, so while Kacey has 10 regular employees on her payroll, she has also trained 20 other people who have agreed to step in for major weather events. Kacey has created a _____________ plan for these occasions.

standing

contingency

single-use

multi-use

emergency

3. According to the text, computer memory had become something of a commodity when Intel moved to exit this sector of the industry. The formal decision to discontinue the manufacture of these products would be considered what type of planning?

operational

regulatory

tactical

rational

strategic

Reference no: EM132206922

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