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An internal analysis of Coca cola.

1) Financial analysis

a. at least five years of data;

b. using multiple indicators for each category of ratio ( for example, using profit margin, ROA, ROE etc for profitability ratios)

c. including referent group for benchmark ( major competitor, industry average, market (stock price) etc.)

d. your conclusion/findings from the financial analysis

2) Identify strength and weakness associated with the firm's resources, capabilities, core competency and value chain activities.

3) Identify strength and weakness associated with other internal environment such as organizational culture, structure, leadership.

Reference no: EM132296102

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