Ways to utilize online marketing as an advertising campaign

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Reference no: EM13725054

Both large and small companies are using various forms of online marketing to promote and advertise their products and services. Imagine that you are an international marketing manager.

In your opinion, what are some of the most successful ways to utilize online marketing as an advertising campaign for your product?

Should you use social media marketing? What are the challenges with online marketing?

Are there any ethical dilemmas with these types of marketing tools?

Reference no: EM13725054

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