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1. Discuss the value of virtual reality (VR) as a way for marketers to communicate with consumers. What are some of the applications of VR to integrated marketing communications? What challenges will marketers face in using virtual reality as a way to connect with consum ers? (LO 9-1,9-2)
2. IMC Perspective 9-1 discusses the Live Más" campaign for Taco Bell. Analyze the creative strategy used for this campaign, giving attention to the type of creative appeals used as well as the advertising execu- tion. (LO 9-1, 9-2).
Revenue Management Assignments II. San Francisco Express Airlines, SaFE for short, flies from PHL to SFO. On a Thursday evening flight, the number of last-minute no-shows and cancellations is Poisson distributed with mean 7.5. To maximize revenue fro..
Discuss the similarities between the U.S. civil and criminal law and the Mosaic Law of the Bible, which is found mainly in Exodus, Levicticus, Deuteronomy, and Numbers. Many U. S. criminal and civil laws are based on biblical principles ("You shall n..
Use the Job characteristics model dimensions to analyze the jobs following two Common Wealth of Kentucky employees. (I) ethan, much of his time researehing and debating energy policy to ma (2) recommendations that will eventually be presented to the ..
Can this be tested using two-sample hypothesis testing?
Disgruntled Employee Plants Time Bomb in Get-Rich-Quick Scheme. Why were the four components of this time bomb considered ingenious?
The pressure in avessel containing methane and water at 70 degree centgrade is 10 atm. At the given temperature, the henry's law constant for methane
Some of the most serious abuses taking place in developing countries deal with child labor, human slavery, sweatshops, bad governance,
If you were evaluating a company's liquidity, would you be more inclined to use the current ratio or the quick ratio? Why?
What were the research challenges that Budweiser faced in creating a great Superbowl ad?
Oberon, Inc., has a $20 million (face value) 8-year bond issue selling for 99 percent of par that pays an annual coupon of 8.05 percent. What would be Oberon's before-tax component cost of debt?
A manager must decide how many machines of a certain type to purchase. Determine the break-even point for each range.
Focus on one difference in your workplace where you feel there is a need for an intervention (i.e. age, gender, disability, sexual orientation, etc.) Identify at least two resources outside of your textbook that currently support this one difference ..
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