Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Preface:
You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company's success. They started their company last year and want to "do it right" according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the "right" market. It is your job to identify that target market. At this point, they don't even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in the Dropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario.
Marketing Planning Guide
Section 1 - The Environment (Module 1)
Explain how databases help ensure that organizations can maintain data integrity? Compare how data transactional databases differs from data warehouses?
Compute the sample size required for a confidence interval estimate of a population mean where the desired margin of error
What kind of organization would you like to work for? What would be the best? What would be most realistic? Think about its structure, physical environment, lines of communication, treatment of employees
The role of a desktop support professional, and the importance of professionalism in the workplace The importance of desktop support professionals to the business environment At least three things they can do to create a safe working environment
What is the current design of your job? Assume that the opportunity arose for you to utilize the idiosyncratic deals (i-deals) in redesigning your job. What would you do to make your job inherently more motivating? How would you design the feedback a..
The insurance company reimburses her $12,000. Assuming that Jamila has an adjusted gross income of $45,000 during the current year before considering the effect of the auto accident, what is the effect of the accident on her taxable income?
Transformational thinking often requires a paradigm shift. Much of your MBA coursework has focused on the processes and skill set of the dominant management paradigm. How will you integrate these new perspectives into your business acumen? Identify t..
On August 1, Clayton Co. issued $1,300,000 of 20-year, 9% bonds, dated August 1, for $1,225,000. Interest is payable semiannually on February 1 and August 1. Present the entries to record the following transactions for the current year.
Write a program that calculates the average of N integers. The program should prompt the user to enter the value for N and then afterward must enter all N numbers. Use an array to save the N integers.
Describe the considerations in each of these areas listed below, both positive & negative and then defend your decision. Please write at least one and half page, 12 front, double space.
1. In an economy, when income increases from $400 billion to $500 billion, consumption expenditure changes from $420 billion to $500 billion. Calculate the marginal propensity to consume the change in saving, and the marginal propensity to save.
Explain Mr. Singh's infrastructure requirements in India for order fulfillment and future orders that may be presented to the company. Provide a recommendation of the optimum agreement that you perceive will share the costs, risks, and possible profi..
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd