Wat are the factors that are key for establishing product

Assignment Help Marketing Management

Reference no: EM13393219

In this module, you will explore how businesses react to changing economic times and the influence this has on product and service positioning in the market place. You will also learn about the different approaches an organization may take such as a retrenchment approach, an investment approach, or an ambidextrous approach to provide a foundation for opportunity and risk in recessionary times.

Consumer spending habits have undergone dramatic and enduring change with the slowed economy in the United States.

Using the module readings, library resources, and the Internet, respond to the following:

1.What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators?

2.What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?

3.How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers’ value in changing economic times.

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

Reference no: EM13393219

Questions Cloud

While developing the teams the management group finds out : while developing the teams the management group finds that there is currently some internal conflict among two of the

Which of the following presents a summary of the changes in : 1.which of the following is considered a hybrid organizational form?2.which of the following is a principal within the

Eamine how different levels of emergency services basic : as a chief operating officer you are responsible for a 15-bed emergency room er. you have received many complaints

Review the riordan manufacturing intranet site and the : you are part of a group of newly hired team superintendents with riordan manufacturing. your group was hired to lead

Wat are the factors that are key for establishing product : in this module you will explore how businesses react to changing economic times and the influence this has on product

Write down a detailed change management plan covering the : for many companies change is a constant thing. a company that can smoothly navigate organization change is one that is

What statistical test did researchers use to find if there : researchers wanted to explore self-esteem in adolescent boys and adolescent girls. each respondent completed a 10-item

Discuss your overall impression of the companys financial : now that you have learned about the basic concepts and the need for marketing in todays changing environment select an

Define your business products or services and customers by : bulldefine your business products or services and customers by developing a mission statement. ensure that you are

User Account

All Pages