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1. Since _______ goods such as disosable pens are low - involvement , they must achieve wide distribution because consumers will not travel to purchase them.
a. Convenienece
b. Shopping
c. Specialty
d. Unsought
2. Which of the following cannot be marketed?
a. Persons or professionals
b. Organizations
c. Ideas
d. None of the above
3. which of the following is not evaluated when analysing a companys own ability to meet customer needs
a. competitors
b. financial strength
c. Product capabilities
d. reputation
4. The 4P's should be used to guide segmentation and positioning (True or False)
5. Price is only element in marketing mix the produces revenue. (True or False)
6. It is critical that a firm consider value from the customer’s perspective. (True or False)
7. Warrantee is a functional of promotion in the marketing mix. (True or False)
ABC decides to increase the weights for quality, delivery also cost to 10, 6 also 4, respectively. Explain how does this change your conclusions.
Distribution of the number of no-shows is given in the subsequent table. Elucidate what is the optimal number of overbooked seats.
Which type of financing is appropriate to each firm and what types of securities must be issued by a firm which is on the growing stage in order to meet the financial requirements?
Explain the resource-based view and its relation to strategic management. Identify at least three ways that this view differs from the I/O view.
write a short paper 1-2 pages that describes the application of one of the four management principles to an him
Strategic management begins with the creation and execution of strategies
Bank then sought possession of his entire inventory, even though inventory was now twice as large as it had been when loan was made. Edward claimed that bank had rights to only half of his inventory. Is Edward Correct. Explain.
Discuss the common sources of risk on information technology projects and suggestions for managing them. Which suggestions do you find most useful? Which do you feel would not work in your organization? Why?
How does this relate to the business operations and how critical is it to the organisations WHS?
Write a one to two page-paper describing options for resolving this issue. Support your answer with evidence from references.
Elucidate how can a manager demonstrate which he/she is a responsible end user of an information system also give examples.
Illustrate what is ratio of material costs to labour also overhead in a highly automated environment.
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