Volkswagen ag navigates china

Assignment Help Business Management
Reference no: EM13513213

Case Analysis: Volkswagen AG Navigates China


This module demonstrated that "going global" is not only a matter of market potential but needs to be understood in the context of shifting global dynamics, company capabilities and competitive situation.

This recent case showcases the competitive dynamics of the automobile industry in mainland China. Volkswagen is a Germany-headquartered car manufacturer that has been very successful at expanding internationally. With growth opportunities in the industrialized countries becoming more limited, executives in the automotive industry are looking to emerging markets for new opportunities.

Procedure
1.Go to the Student Companion Site for Global Marketing Management (text).
2.On the left, click on Web Cases and then click on Cases in the center of the screen to download the cases provided with the textbook in a WinZip file. (Note: If you do not have WinZip, you can download it free.)
3.Unzip the case studies and then access Case 7, "Volkswagen AG Navigates China." (Note: The cases are in Adobe Acrobat PDF format. If you do not have Adobe Acrobat Reader, you can download it free.)
4.Read the case carefully.
5.In an MS Word document, answer the following questions:
a.What factors have contributed to making China an attractive market? Overall? For the automotive industry?
b.What competitive advantages does Volkswagen AG bring to the Chinese market?
c.How have the marketing challenges in China changed between the late 1990s and the present?
d.Pick one of the companies mentioned in the case study to answer these questions: If you were one of the (non-Chinese) competitors to Volkswagen in the Chinese market, what would you see as your potential competitive advantages or issues? How might you try to address them through your marketing approach?

Reference no: EM13513213

Questions Cloud

The internet to help you accomplish a task : What is one example of information you looked up on the internet to help you accomplish a task?
Child-rearing is a universal concept : Child-rearing is a universal concept. What tasks would an anthropologist discover that would be similarly found in the following four cultures? Namibia, South Africa; Xián, People’s Republic of China; Zurich, Switzerland; and Augusta, Kansas.
Explain this theory-art is culture : Explain this theory: “Art is Culture." Give as many examples as possible to support your views.
Religious and mythologies within the culture : Navajo sand paintings are beautiful representations of the mythologies found within the culture. However, they do have a dual purpose. Describe how this supposed work of art is also used in healing rituals and a visual reminder of their religious and..
Volkswagen ag navigates china : Case Analysis: Volkswagen AG Navigates China
Practices for the dead are a common cultural phenomenon : Practices for the dead are a common cultural phenomenon. Look at the Yanomami of the Brazilian Rain Forest, the Amish of Pennsylvania, U.S., Itnegs of Abra, Philippines, and the Hopi of Northern Arizona, U.S. Describe similarities and differences fou..
Review the concepts of animism-animatism : Review the concepts of Animism, Animatism, and Deism and describe how they vary in differences and similarities. Then, describe how each belief system is expressed by a particular culture that practices each concept.
What are the benefits to technology within the workplace : What are the benefits to technology within the workplace? What technology do you use in the workplace? If you could add one technological tool to your workplace, what would it be? Explain your thoughts.
Filtration and distillation are two processes of separating : Suppose you want to separate the leaves, acorns, and twigs from a pile of soil. Filtration and distillation are two processes of separating mixtures. Explain which process you would use and why.

Reviews

Write a Review

 

Business Management Questions & Answers

  Question related to organizational performance

The major topic is Organizational Performance. I have a subsection which is the integration plan for optimizing the contributions from internal functions.

  Dual-core approach management vs technology

Explain the dual-core approach. How does the process of management change normally differ from technology change and discuss

  Compute annual holding cost plus the annual ordering cost

Compute the annual holding cost plus the annual ordering cost to get the total annual cost when using an order quantity of 200 boxes.

  Provide the fact that the doneys had not put the patented

Provide the fact that the Doneys had not put the patented product in commerce, does Exetron's use of a similar device infringe on the Doneys' patent?

  Prepare a strategic plan along with a communication plan

A business is heading and wanting to enhance where the organization has been, an organization needs to prepare a strategic plan along with a communication plan

  Explain creditor''s security interest attached

If one party's security interest attached in March however hasn't been perfected and another creditor's security interest attached and perfected in April which of the following is true as of the following December?

  Sonny asked for paint samples from several companies

Sonny asked for paint samples from several companies and selected one supplier based on the quality of the sample. When he received his order, he found which the quality did not match which of the sample

  Importance of good management to an organizationhow does

importance of good management to an organizationhow does good management affect the successful performance of an

  Explain what are the types of interventions

What are the types of interventions and how does employee empowerment maximize employee potential?

  Soften negative messages

Explain " Soften" negative messages

  Aviation safety program management

Assume that an airliner is parked at gate and being serviced. The flight crew and travelers are not on board. The catering truck is mispositioned and as it is elevated it damages fuselage skin near the right rear door.

  Higher group productivity

High cohesiveness in a group leads to higher group Productivity." Do you agree or disagree? Explain your answer.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd