Viewing them from the perspective of potential customer

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Reference no: EM132183977

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Critique the Professionals

Expand Your Skills

Critique the Professionals

Compare a dozen recent Twitter updates from two compa­nies in the same industry. Viewing them from the perspective of a potential customer, which company does a better job of engaging your attention and building your interest in its products? Using whatever medium your instructor requests, write a brief analysis of the two companies' Twitter activity and explain why one is using the social network more effec­tively than the other.

Business Communication Today, 13th edition, 2n Impression Bovee and Thill, Printed in India in 2017,

Reference no: EM132183977

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