View of the cultural convergence brought on by globalization

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Nowadays, few people would doubt the importance of cultural understanding in conducting business across borders. However, lack of cultural understanding still accounts for many blunders in multinational management. How would you understand such importance in view of the cultural convergence brought on by globalization? In order words, is culture understanding still as important? In what ways or areas do you think cultural understanding can help multinational companies to make better decisions?

Reference no: EM131228404

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