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Vertical integration-diversification-mergers and acquisition

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Reference no: EM131110963

RUBY is the wedding company in Vietnam. It arranges formal wedding reception, clothing, gift and event wedding card. It now plans to add another dimension to the business that is arranging honeymoon packet for the bride and the groom.

Compare and contrast different corporate strategy (vertical integration, diversification, mergers and acquisitions, strategic alliances) that company would use to expand the business services and suggest the best possible alternative?

Reference no: EM131110963

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