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This individual assignment is a strategic audit of Panera Bread Company. "A strategic audit provides a checklist of questions by area or issue, that enables a systematic analysis to be made of various corporate functions and activities". A strategic audit is a detailed case analysis in outline form.
Suggested format of your analysis:
I. Current Situation
II. Strategic Managers
III. External Environment
IV. Internal Environment
V. Analysis of Strategic Factors
VI. Strategic Alternatives and Recommended Strategy
VII. Implementation
VII. Evaluation and and Control
You should be able to do an adequate analysis in 6-7 pages, including your cover page and references listing.
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