Value equation in developing a marketing program

Assignment Help Operation Management

Reference no: EM131027010

Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected. Use at least one resource (cited in APA format) to support your ideas.

Reference no: EM131027010

Questions Cloud

Bonds issued-what is the yield to maturity : The bonds issued by Stainless Tubs bear a 6 percent coupon, payable semiannually. The bonds mature in 11 years and have a $1,000 face value. Currently, the bonds sell for $989. What is the yield to maturity?

The outstanding bonds of winter time products : The outstanding bonds of Winter Time Products provide a real rate of return of 3.90 percent. The current rate of inflation is 2.20 percent. What is the nominal rate of return on these bonds?

Who earns the return on the investment : You run a company, GizmoNet, that produces gizmos. Gizmos hook onto Nintendo Game Boys (hand-held electronic game players), allowing users to access the Internet using wireless communication protocols. Thus, they turn Game Boys into hand-held web bro..

Concept of bounded awareness can affect decision making : Explain how the concept of bounded awareness can affect decision making. Your response should consist of no less than 200 words.

Value equation in developing a marketing program : Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected. Use at least one resource (cited in APA format) to suppor..

How does involving physicians in strategic planning process : How does involving physicians in the strategic planning process help a hospital reach its goals of social responsibility? What role do physicians and the medical staff play in integrating critical analysis, ethical standards, administrative demands, ..

Discuss the pros and cons of clinical integration : Discuss the pros and cons of clinical integration between physicians, allied health, nurses, and administrators with hospitals and other types of healthcare facilities.

Where there was an incident of computer sabotage : Have any of you worked for a company where there was an incident of computer sabotage. If not, do you think your company has adequate IT controls to prevent such an occurrence?

Identify some powerful rewards mentioned in the case : Using you learned about rewards, identify some powerful rewards mentioned in the case and explained why they are so powerful.

User Account

All Pages