Value chain analysis, Value chain analysis to identify

Value chain analysis

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Reference no: EM134039288

Question

Value chain analysis to identify services that are not offered in the market but that customers will value. Internal audit to spot inefficiencies and poor execution in product delivery. For example, how does the NBA perform in contracting for television royalties in foreign countries? That could be examined in an audit. Capabilities assessment would spot what the league could do (set up franchises worldwide, regional leagues, youth basketball camps, advertising, merchandising, broadcasting). A key thing to keep in mind is that the product is such a high dollar investment and offers such strong returns that small efficiencies are probably not the best place to be working. Instead, focusing on how to exploit opportunities with the existing products is probably their best use of time. Once the market is truly saturated, then newer opportunities or efficiencies may be better ways to invest for future profits from the league.

Reference no: EM134039288

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