Value-based pricing methods focus on the overall value

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Reference no: EM132258531

1. Value-based pricing methods focus on the overall value of the product offering

A. as perceived by the consumer.

B. in relation to fixed and variable costs.

C. as recognized by competitors.

D. relative to production costs

2. Manufacturers like rebates because

A. there's less price discrimination. B. a small number of rebates are actually redeemed. C. they build brand recognition. D. rebates expire faster than coupons do.

3. opportunity recognition by Cipla in entering into a new market.

b) Is it ethical that Cipla violated pharmaceutical companies intellectual properties in process of producing cheap AIDS medicine? c) effect of TRIPS agreement on developing countries firms and people.

4. Which of the following has been true of prices, historically?

A. Prices rarely changed except in response to radical shifts in market conditions.

B. Prices were allowed to vary seasonally as cross-shopping tendencies fluctuated.

C. Prices were calculated to minimize contribution per unit.

D. Prices were the center of attention in almost all marketing strategies.

Reference no: EM132258531

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