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A "brand name" is often the most important asset of a Franchisor, and there are typically robust legal protections and contractual protections offered to the Franchisor to protect that intellectual property. The "brand name" also has significant value to the Franchisee - in fact that is the majority of what a franchisee buys. After the brand name/brand identity of a Franchise, what do you think is the most valuable intellectual property of a Franchisor, and why?
Finance is about Gunns Ltd, a company in dealing with forestry products in Australia. The company has also been listed in Australian Stock Exchange. As many companies producing forestry products, even Gunns Ltd is facing various problems. Due to the ..
This report is specific for a core understanding for Financial Accounting and its relevant factors.
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