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Valid measurement of dissatisfaction

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Reference no: EM133149739

For this week's discussion, please answer BOTH of the following questions:

  1. Evaluate the following survey design:
    • A shopping mall that wishes to evaluate its image places packets including a questionnaire, cover letter, and a stamped return envelope in the mall where customers can pick it up, if they wish.
  2. Comment on the validity and reliability of the following:
    • A respondent's report of an intention to subscribe to Consumer Reports is highly reliable. A researcher believes that this constitutes a valid measurement of dissatisfaction with the economic system and alienation from big business.

Reference no: EM133149739

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