Utilizing the concept of contribution margins

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Discuss the following comments made by two different CEOs of large industrial distribution firms. One CEO states: “By utilizing the concept of contribution margins we have accepted orders that we would have otherwise rejected. We believe that such a concept is very beneficial.” However the other CEO states: “We don’t use the concept of contribution margin in determining whether to accept or reject an order, because in the long run the use of contribution margins lowers our overall profitability.”

Reference no: EM131230464

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