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Assignment: VAL Analysis
Goodwill Industries is trying to rebrand themselves to a different economic segment, and a different customer than in the past. Do some research using articles that have been written in the last two years, and determine what their strategy and direction of the New Goodwill is? Your specific description of the changes is important in defining what the proposed changes are.
Using the VAL segment evaluation psychographic process describe how you would achieve this repositioning with consideration to the following segments? What is the different customers' motivation to buy?
InnovatorsThinkers and BelieversAchievers and striversExperiences and makersSurvivors
Your analysis needs to take a different approach for each category, and the details should be explicit and specific. How will you market to each of these categories?
The promotion directed to consumers can best be described
discuss the three alternative options that the company reviewed when its primary distributor filed for bankruptcy
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you will submit a five-page report including separate cover and reference pages explaining and analyzing your research.
In 2 comprehensive paragraphs, define and describe (in your own words) the concepts "market segmentation" and "target marketing.
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1. Discuss and justify your e-advertising and e-marketing strategies to promote you online business.
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draw the activity on node aon project network using microsoft project or visio. perform a critical path analysis for
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