Using the special processes that social media management

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Reference no: EM132307150

NEED THE DISCUSSION Q'S ANSWERED -

Sports marketing has contributed to a new revitalization of marketing activities and trends. Whenever the author ventures and delivers lectures, seminars and workshops, the conversation always returns to the belief that sport is the oxygen of the masses and that the audience responds with vibrancy and commitment. These are now the vital tools of fan response and voice for sports marketers.

OVERVIEW

This case is an exercise in social media communities and their ability to come together for effective business dialogue among students, academia, and practitioners. A university academic in sports marketing, the plan had been to launch a new program of studies in sports marketing management, and to promote this social media was the preferred vehicle of choice.

BACKGROUND

The conference was set up as a launch of the new BA undergraduate course in sports marketing at the University of Northampton. The intention was to use the conference to raise awareness of the new degree to enhance the credibility of the university in the sports business market, and to bring together the communities of sport in students, academia, and practitioners. The initial and subsequent conference used various marketing mix processes and for the first time, social media was integral to this. The agendas and assembled speakers plus the invited delegates reflected the above approach.

The conference theme was sponsorship and crowdfunding with special emphasis on new media and powers of connection through social media platforms in communications. The new opportunities to debate and discuss topics that may not necessarily be on the main agenda was an important feature in the choice of the theme. the emergent importance and involvement of audiences in crowdfunding as a new addition to sponsorship options provided the book for delegates and speakers to be attracted to the conference and join the sports community around the conference subject.

DISCUSSION QUESTIONS

1. As the conference direction, with your social media team, asses and appraise the various social media platform you would incorporate into a social media campaign.

2. Devise and set up campaign initiatives to deliver a new conference sports community using the special processes that social media management could bring to this campaign. The community should be specifically drawn up as a sector cohort that meets a pre-planned agenda of relevancy and selectivity in the type of conference design you have envisaged in your plans.

Reference no: EM132307150

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