Using techniques such as focus groups and observation

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1. What are the seven layout strategies presented in this chapter? What are the 3 factors that complicate a fixed-position layout?

2. What are some of the benefits of "soft" market research data gathered using techniques such as focus groups and observation? What are the benefits of using "hard" data such as statistics on consumers' buying habits and figures on market size? When might each kind of data be preferred and why?

Reference no: EM132105795

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