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Suppose that it costs Microsoft $100to develop a new version of Microsoft office, and that it costs Microsoft $20 to produce each copy of the new program (by burning it onto a DVD). Finally, assume market demand for Microsoft Office is given by the following table:
MS Office
MU
1
80
2
70
3
60
4
50
5
40
6
30
7
20
8
10
a. Using a spreadsheet, graph the average total cost and marginal cost of producing 1 to 8 copies of MS office.
b. What is Microsoft's profit or loss if it sells Office at its marginal cost?
c. Luckily for Microsoft it is a monopolist. Graph the demand and marginal revenue curves along with the cost curves. As a monopolist, how many copies of Office will Microsoft produce? What will be the price? And how much will it earn in profits?
The perfectly competitive company takes the equilibrium value set through the market and maximizes profit through manufacturing where price, which also equals marginal revenue, is equal to marginal cost.
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