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Using past email responses as segmentation strategy

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Reference no: EM131795774

1. If a company is using past email responses as a segmentation strategy, the best approach for individuals who have not responded to multiple email offers is to

offer them free merchandise if they place an offer

offer free shipping on any order

send an email inquiry requesting an update on their contact information

drop them from the email list

2. Examples of triggered emails include all of the following, except

email invitation to download a video or connect on social media

email to individuals who abandoned their shopping cart before a purchase

email to individuals who recently viewed merchandise at an online website

email to individuals who have not opened their emails for several months

Reference no: EM131795774

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