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Chapter 1: Introduction to CRM
Using a current news article on social media marketing, critique the article and analyze the impact that social media marketing can have on the company that you currently work for or an industry in which you are interested in working.
Chapter 2: Understanding relationships
Using Table 2.3 on page 31 (Customer Relationship Management Concept and Technologies Ed .3) of the text and your own experience as a customer, discuss how your relationship with a company has evolved through the different stages and what steps were taken by the company to advance the relationship.
Briefly discuss the four levels of corporate responsibility using Carroll's Global Corporate Social Responsibility pyramid. What is Scientific Management? Write the four principle of Scientific Management. What do you mean by stakeholders and explain..
What is the inventory position immediately after an order has been placed?
To the degree job growth (and increased car sales that come from more competitive labor costs) is based on two tier-wage structures, how sustainable is the approach? Consider, for example, that Fiat and Chrysler CEO Sergio Marchionne stated that "Lon..
Adopting an enterprise application is a key business decision as well as a technology decision. Do you agree? Why or why not? Who should make this decision?
How can we cover and understand the gaps in our company? and what is the slosh-an
Do you expect to retire at a certain age? How much preplanning will you need to do? Do you expect to retire to a life of leisure, volunteer activity, new career, and so on? Where will you live-same family home, retirement community, part of the year ..
Explain the differences between a 3rd party beneficiary and a 3rd party assignee. Why are assignments of contracts so important for our free enterprise economy?
How is the use of information and decision support systems for managers and business professionals changing and expanding? Why is it important for business managers to have an understanding of the systems development process?
From what sources should the store gather information? Why?
Currently, the partnership has no formal agreement that outlines profit distribution, managerial responsibilities, and liabilities of the parties. Joan and Don want to expand the business.
After you have examined the top ten listening skills, identify how they help with customer loyalty. In your opinion, what are the most important ways in which you listen? Why is listening so important in customer service?
What is the optimal number of spares to order? Carrying no spare parts would be the best strategy for what range of shortage cost?
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