Uses and gratifications of facebook

Assignment Help Marketing Management

Reference no: EM13140321

Assessment task
Use the questionnaire on 'Uses and Gratifications of Facebook' in Moodle under the 'Assessment 2' link. Darren, a student at CQUniversity is doing a research on Facebook and its uses and gratifications for university students. He wants to do an online survey with students from most Australian universities to have a representative sample of the population. You can check the following reference for more information about the topic: Hou, J. 2011, 'Uses and Gratifications of Social Games: Blending Social Networking and Game Play' First Monday, Vol. 16, no.7. You are required to answer the following questions in relation to the Darren's research:
1. Perform a critical analysis of the questionnaire Darren is using and suggest ways of how to improve it.
2. Suggest a sampling plan to Darren for an online survey of Australian university students.
3. What are the considerations Darren should take into account when designing and implementing the online survey?
4. How can Darren increase the response rate to his online survey?
5. Suggest a qualitative research design to accompany the online survey.
A strict report format is not required for this assignment. However, structure and presentation will count. A title page, executive summary, table of contents, body (introduction, answering of all the above questions) and a conclusion are required for this assessment.

Reference no: EM13140321

Questions Cloud

Theological or scriptural images or writings : What theological or scriptural images or writings might help to inform the direction of organizational and development in youth ministry?

Basics of governmental fund financial statements : January $25,000; March, $5,000. For the fiscal year ended 12/31/08, what amount should be recognized as property tax revenues related to the 2007 levy on the governmental fund financial statements?

Write an essay about adding more days to school : write an essay about adding more days to school

System theory of church administration : In looking at the System Theory of church administration, how does church long range planning relate to organization structures inclusive of the combination of human, physical, and spiritual resources, the church influences, the political structur..

Uses and gratifications of facebook : Use the questionnaire on 'Uses and Gratifications of Facebook' in Moodle under the 'Assessment 2' link. Darren, a student at CQUniversity is doing a research on Facebook and its uses and gratifications for university students.

Find the number who consider themselves baseball fans : Find the probability that the number who consider themselves baseball fans is (a) exactly eight, (b) at least eight, and (c) less than eight.

Illustrate consolidated sales and cost of goods sold : Intra-entity sales had the same markup as sales to outsiders. Skillet still had 40% of the intra-entity sales as inventory at the end of 2011. What are consolidated sales and cost of goods sold for 2011?

Religion and generational differences : Based on Internet research of reputable sources, what are the current generational differences in attitudes toward the role of religion in America?

Define pulse generator : Pulse Generator, Using one 555 timer, design a pulse generator that will have the following continuously variable ranges

User Account

All Pages