Use to gain competitive advantage over apple

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1. Assume that you are the CEO of Samsung, what type of corporate-level strategy would you use to gain a competitive advantage over Apple? How would you align your business and functional level strategy with the corporate-level strategy?

2. This chapter discusses serious privacy concerns raised by database marketing. Today’s marketers are gathering enormous amounts of information about individuals, and much of the database development occurs without the consent or awareness of consumers. Visit the following sites, and explain the contribution of each to the issue of online privacy.

3. John Dakota works in the sales division of a large consumer goods company. Many of his coworkers have noticed a drop in his performance over the last few months. He has been taking frequent leaves, or calling in sick as well. He recently asked his manager, Mr. Carr, to transfer him to another division of the company and has been asked to substantiate his request with reasons. Which of the following statements is true with regard to John?

Reference no: EM132195380

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Use to gain competitive advantage over apple : Assume that you are the CEO of Samsung, what type of corporate-level strategy would you use to gain a competitive advantage over Apple?

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