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You are part of the marketing department of a local amusement park. Even though your organization is profitable, the leadership would like to have more season ticket holders. The task of the marketing department is to convert occasional visitors to season ticket holders. Action Items Read the scenario presented in the Overview of this assignment. Using the information you have gained through the required reading and any enrichment reading you have completed, create a plan for converting occasional visitors to season ticket holders. Write a four-to five-paragraph response to the following: What type of promotional program would you use to convert occasional visitors to season ticket holders? How would you inform people about your promotional program? How would you increase customer satisfaction? What would you do to identify marketing opportunities? To evaluate your marketing actions? To improve your knowledge of your customer?
When IT procurement managers do business across a transnational border (or choose which borders to negotiate across) it will be helpful for managers to be aware of what restraints or pressures exist on both sides of the border that will affect the ne..
You just found out that your software subcontractor has filed for bankruptcy protection. How will you communicate this significant risk to your management? Do you plan to communicate the risk as soon as possible, or take the time to assess it? What i..
Dinosaur Oil Company (Dinosaur) is a major oil company that operates a network of franchised service station dealers throughout the U.S. The franchised service station dealers sign a franchise agreement agreeing to lease their service stations from D..
Create a Pareto-Diagram using a template that you can find online (or make yourself) to rank the most important root causes from the Ishikawa-Diagram (no hand drawings) (max. 4 top causes with estimated percentages, the rest can be consolidated under..
How have our two primary sources (Levi and Lencioni) served our purposes? Identify the key theme, and at least three supporting concepts and practices from each text that are particularly applicable to modern leadership development.
What is your personal definition of continuous quality improvement? How would you relate this definition to operations in a health care organization? How do we try to build new methods of practicing based on profound knowledge, most of which already ..
Trisha Olsen has been an assistant director at Liberty Research Hospital for the past seven years. She currently manages eight people in the protocol department, which is responsible for ensuring that all research studies are com-pliant with research..
or the month of November, 2010, the firm has generated the 150 orders, 75 of each type. Assume one month equals 20 days. What is the effective capacity of the process
You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with South Korean food compan..
What is the optimal allocation of investment funds among stocks, bonds, mutual funds, and cash? What is the annual rate of return and the total risk for the optimal portfolio?
What are the company’s key resources and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present?
Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts. Analyze the effectiveness of Burberry’s mobile marketing campaigns by applying relevant branding and promotion c..
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