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Assume that you are an account executive with an advertising agency. Your current client is a firm that makes automobiles. You know that automobile purchases are often influenced by a variety of social or "other people" factors. List the social influences you think are important when purchasing a car, explain why each is important, and outline how you might use these influences in developing an advertising campaign. Be sure to tie your answer back to the factors discussed in the chapter.
Principles of Marketing Chapter 6
Calculate the optimal order quantity of springs for Supplier B. Supplier B offers a setup cost of $10. All other factors remain the same as Supplier A.
Include a recommendation of a low-labor-cost country based on inputs, trade-offs, and going global advantages.
Describe each of the three components in the AIM planning process for business messages: audience analysis, idea development, and message structuring. Please include the in-text citation and the reference.
Explain the significance of microfinance to the developing world. Why is it so important to ensure that the industry continues to grow? How can multinational companies capitalize on the microfinance trend?
You've just been made a manager in Sweden, known for its institutional collectivism. What incentives and reward structures would you use to motivate your employees? How would you prepare workers for an overseas assignment?
A certain project has ten activities. Two activities each have a total slack of 5 days. The total duration of the project’s critical path is 40 days. A given project’s duration along its critical path is 33 days and the total slack for one of the act..
What are some possible explanations for the complaints and what actions might the manager comtemplate?
A small manufacturing business has patented a new device for washing dishes and cleaning dirty and cleaning dirty kitchen sinks. The owner wants reasonable assurance of success. Variable costs are estimated at $7 per unit produced and sold. Fixed cos..
Which of the following is a component of negotiation strategies? What is meant by employment-at-will and why is it difficult to terminate employees despite this principal?
Identify potential quality concerns in the traditional areas of machinery, employees, measurements, and materials. Organize these quality concerns using a cause-and-effect diagram.
MT is a manufacturer of small camping and snowmobile trailers. The demand for camping trailers occurs between January and June of each year (mostly in April and May). MT makes camping trailers during January to June, shuts down in July, and then make..
Communication Briefly discuss effective strategies you used to improve your communication with teams in this class. Briefly discuss what you might do differently. Explain your thoughts on best and worse tools for synchronous and asynchronous communic..
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