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Use the knowledge of market management, to analysis what type of research would you recommend in the following situations? Justify your selection discussing the advantages and disadvantages of these techniques.
(a) A football club wants to learn more about the perceptions of its supporters including past members, new members, long-term members and potential members.
(b) A fast food store is considering where to locate a new outlet in a fast-growing suburb.
(c) Kellogg's wants to investigate the degree of influence young children have on parent's decision to buy breakfast foods.
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As a career in supply chain management has no bounds and is only limited by the one using it's practices. The one part that jumped out to me in the last chapters of this book was the meeting that Paul and Roger healed with the other store managers. D..
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You are the manager of the Gander Mountain store in Frogtown, Illinois. Recently, a customer mentioned that they believed your prices for ammunition were lower than the prices of Gander's primary competitor in the hunting equipment market, Cabela's.
Regarding consumer behavior, limited decision-making is where…
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There is no length requirement for these questions. Elucidate how does technology transform information in P/OM. Does technology play a role in job design.
A maker of baby foods has found a high correlation between the aggregate company sales (in $100,000) and the number of births nationally the preceding year. Suppose that the sales and the birth figures during the past (9) years are the following: Det..
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