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1. Nike ad with LeBron James promoting basketball shoes is an example?
push strategy
promotion strategy
massive marketing
pull strategy
all of these
none of these
2. Determining whether your company will use rebates falls under what marketing strategy decision?
Price
Product
Place
Promotion
Price and promotion
3. What company document is used to develop other important company documents?
marketing plan
cobranding statement
mission statement
Positioning statement
All are correct
All are incorrect
4. You are hired to develop ads for a new marketing strategy. Where would you place your activities in the marketing planning process?
planning
implementation
control
strategizing
all of these answers are correct
none of these answers are correct
5. Selecting the number of sales personnel for training falls under what marketing strategy decision?
None are correct
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