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Use of analytic techniques to gain insight

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Reference no: EM131719794

Can someone please get me started with answering the following questions below by reading this short article.

https://www.marketingprofs.com/articles/2010/3567/the-nine-most-common-data-mining-techniques-used-in-predictive-analytics

Read the above article on the use of analytic techniques to gain insight into consumer behavior. How do the techniques presented in this article coincide with the B2B market research

In your opening post:

  • Discuss the articles premise that with predictive analytics, you can gain faster insights into buyer behavior.
  • Can the techniques described in the article assist in developing a customer database?
  • Which of these techniques are most effective in serving as an important tool in mining opportunities and measuring the lifetime value of customers?

Reference no: EM131719794

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