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1. What are the advantages and disadvantages or using licensing as a market entry tool? Give examples of companies from different countries that use licensing as a global marketing strategy.
2. What is foreign direct investment (FDI)? What forms can FDI take?
Change is everywhere, yet very few people seem to embrace the concept. We are, for the most part, creatures of habit and follow daily routines. When change occurs, our activities and thought patterns are disrupted.
How many booth workers are required for the average potential customer to spend no more than 5 minutes waiting and being served? How many potential customers are waiting to be served, on average? What is the utilization rate of the booth workers?
Lucy supplies Whole Foods with small jars of incense-fragranced shea butter at $8 each, with a variable cost of $3, and that has a retail price at Whole Foods of $12. She invested $75,000 in fixed costs and aims to earn a profit of $150,000 in one ye..
How do differences in income levels and income distribution among nations affect international businesses?
Would you be more willing to lend to a friend if she put all of her life saving into her business than you would if she had not done so? Why? Wealthy people often worry that others will seek to marry them only for their money. Is this a problem of ..
mcgilla golf has decided to sell a new line of golf clubs. the clubs will sell for 731 per set and have a variable cost
Extreme Games purchases blank DVD disks onto which it copies its software for sale through its mail order operation. A disk costs extreme $.20. Processing an order for more disks cost $15. Extreme uses 60000 disks annually, and the company has a 25% ..
Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models? What is the customer value proposition that Pandora offers? Why did MailChimp ultimately succeed with a fre..
Elucidate what is the critical path. Suppose you need to shorten the completion time as much as possible also you have the option of shortening any or all of B, C, D also G every one week. Which would you shorten.
As the text states, "Students of marketing often overlook or underestimate the importance of place in the marketing mix." Why do you think that is? Also explain why place is an important part of the marketing mix.
It has been said that within the next few years, smartphones will become the single most important thing digital device we own. Discuss the implications of this statement in an essay.
plan C has a flat rate of $80 with 200 minutes of calls allowed per week and a charge of $0.40 per minute beyond that, day or evening. -determine the total charge under each plan for this case: 120 minutes of days calls and 40 minutes of evening cal..
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