Use a problem solving model to solve classic airlinersquos

Assignment Help Marketing Management

Reference no: EM13395789

• Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.

• Consider the internal and external pressures contributing to Classic’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis. Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution. Post completed assignment in the Assignment Forum

• Format your paper according to APA standards and the Professional Report Writing Format.

Reference no: EM13395789

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