Unwillingness of patients to follow good health protocols

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If obesity and the inability or unwillingness of patients to follow good health protocols are two drivers of health care costs, what are the implications of shifting more costs to consumers who are obese or who do not follow medical protocols? Would such a shift be ethical? Would this shift change behavior, or would it simply make these Populations seek less medical treatment (potentially driving up future health costs)? 

Reference no: EM131159258

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