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Unit 2 Marketing Essential - HND in Business

Marketing Concepts and Internal Relations & Marketing Strategy and Application

Assignment - Marketing Concepts and Internal Relations & Marketing Strategy and Application

Learning outcome 1: Explain the role of marketing and how it interrelates with other functional units of an organization

Business scenario

Marketing Managers are responsible for designing and implementing strategies that promote the company and engage customers. They combine a solid knowledge of market research analysis with experience in the entire marketing funnel. Companies always look for candidates who can excel and generate sales for the company. During the hiring process, companies evaluates whether candidates understands the company needs whilst ready to manage all market challenges. Employees in marketing positions demonstrate enthusiasm and energy, along with a desire to apply innovative techniques and opt for candidates who enjoy working in fast-paced environments and can juggle different tasks at once. Candidates who are interested in new marketing software and digital tools should also stand out. The marketing manager role usually includes managing a team of Marketing Officers and/or Social Media Coordinators. The ideal candidates should possess leadership skills to motivate their team to achieve goals. They should also be familiar with performance appraisal processes to manage the performance of their teams' members. Consider that you are applying for the role of Marketing Manager within a company [that you have to define] and as a part of the hiring process you got an email telling you to prepare a document that contains the following

Assignment Brief

1. Explain the concept of marketing and analyse current and future trends that transforming the marketing functions of the organization.

2. Explain the role and responsibilities of marketing and how it affects role of marketing manager in the context of the chosen organization.

3. How organization using different marketing processes to boost its marketing functions.

4. Produce 15 minutes presentation to critically analyse how marketing influences and interrelates with other functional units of the organization

Learning outcome 2: Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives

Learning outcome 3: Develop and evaluate a basic marketing plan

Business scenario Marketing Managers are responsible for designing and implementing strategies that promote the company and engage customers. They combine a solid knowledge of market research analysis with experience in the entire marketing funnel. Companies always Looks for candidates who can generate sales for the company. During the hiring process, companies evaluates whether candidates understands the company needs and if they are ready to manage all market challenges. Employees in marketing positions demonstrate enthusiasm and energy, along with a desire to apply innovative techniques. Opt for candidates who enjoy working in fast-paced environments and can juggle different tasks at once. Candidates who are interested in new marketing software and digital tools should also stand out. The marketing manager role usually includes managing a team of Marketing Officers and/or Social Media Coordinators. The ideal candidates should possess leadership skills to motivate their team to achieve goals. They should also be familiar with performance appraisal processes to manage the performance of their teams' members.

With reference to assignment one, you have been appointed as the new Marketing Manager for the company "that you previously chose ". As a newly assigned marketing manager, meeting a new team for the first time can be nerve-racking. You want to ensure that the meeting runs smoothly and that you establish your leadership to set your team goals, without destroying the team's culture or dynamic, or trampling on its achievements, in order to run this meeting well you will produce a briefing paper for the marketing team.

Assignment Brief

1. The briefing paper will explain: by comparing how (Coca Cola & Pepsi) are using the marketing mix and marketing plan process is used with evaluation to (Coca Cola & Pepsi) tactics to achieve business objectives. This briefing paper (or small research) will inform your team about your situational analysis and will enable you to formulate marketing goals and objectives for your organisation.

2. Produce a marketing plan to meet marketing goals and objectives. This plan must be combined with an action plan and measures for monitoring and evaluating progress and meeting of goals and objectives.

Attachment:- Marketing Essential.rar