Unique competitive positioning

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Reference no: EM1345222

Retail Stores

Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:

1. Kind of outlet (convenience, shopping specialty, etc.)

2. Location - Define reason for specific location.

3. Customer profile - Who shops there? Target market segments?

4. Unique competitive positioning - What separates them from competition?

5. Categories of products (quality, types, brand, non-brand and assortment)

6. High, medium, low prices (example- high quality-high price)

7. Can products be effortlessly competitively shopped at other retail stores?

8. How well is the store laid out - displays, etc.?

9. Are promotions consistent with image? Are special sales obvious?

10. Sales approach - aggressive, laid back, or in-between?

11. Is information obtainable to help you? Do they hide prices?

12. Can you get answers easily from clerks?

13. Do sales people seem well trained?

14. Return policies and warranties?

Reference no: EM1345222

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