Understanding our market and estimating future demand

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Understanding our market and estimating future demand is required when formulating recommendations for a product launch. You are charged with selecting a method to solve some specific problems with a new product. These problems must be resolved before sales forecasts can be made and development activities planned. What method would you select (market surveys, brainstorming, expert opinion, or developing scenarios)? Why is your selected method most appropriate for the situation described?

Reference no: EM131436511

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