Understanding of the topics and issues

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Reference no: EM13951397

English has become the lingua franca of many international business transactions while there are a number of other languages used regionally across national boundaries, such as Spanish, Arabic, Russian and Mandarin Chinese. On the other hand, the national language of many countries, for example Finnish, Thai and Vietnamese, is not widely spoken outside a single nation's borders.

What are some of the factors an international firm needs to consider when selecting a strategy of language usage? What are some of the strategic choices available to firms in selecting languages to use within an organization?

Note:

1. Your answer should include three citations or more.

2. Your citations should be as per the Harvard Referencing System.

3. Provide specific examples from the real world to support your argument.

4. 500 words

Satisfactory answers will demonstrate clear understanding of the topics and issues related to the assignment and will be able to explain the reasons in more depth using examples from a real business world. Excellent answers will be able to raise appropriate critical questions.

Reference no: EM13951397

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