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The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
This assignment is rewarding in terms of building your knowledge of marketing and consumer behaviour theories/concepts.
With the changing demand patterns, fewer full bins are being required and a greater proportion of goods need to be picked at the picking stations. What alternatives may be considered to accommodate this?
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