Understanding of the dangers associated with strategy

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Conduct a risk analysis to gain a better understanding of the dangers associated with each strategy (market development, market penetration, product development, and diversification) Using Coca-cola as the company

a. Identify at least 3 threats (events) for each strategy

b. Estimate the probability (as a percent) of the event occurring, and then multiply this by the amount it could cost to set things right if it happens.

c. Consider whether the risk can be managed by answering the listed questions

d. If your answers to 'c' are mostly YES and the risk value is not too high, then your option could be considered.

Reference no: EM133041127

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