Reference no: EM132221843

An understanding of human needs is essential to marketers, and tools such as the “Hierarchy of Needs” can be useful in assessing different types of needs common to all people.  Successful companies may try to appeal to multiple needswith a single product.  (For example, Starbucks appeals to a physiological need with a beverage, perhaps a “social” need in terms of a meeting place to interact with others, or an “esteem” need for those who value a popular brand name, and perhaps even a “safety” need for a place to stop at night or while traveling on the road, etc.)   Choose a company or brand you are familiar with, that offers to satisfy more than one need with a single product; identify what needs the product satisfies, and howthe product satisfies these needs.