Reference no: EM132325841

At this point in the course, you understand that analyzing research data, especially quantitative data, involves the use of statistics. Data quality has always been an issue in quantitative and qualitative research study. How do you determine whether a particular data set is of high or low quality? In your discussion, identify issues that confront business researchers in collecting and analyzing qualitative or quantitative data. Find one research article and identify if the study uses a quantitative, qualitative, or mixed-methods approach. Explain why the data is of high or low quality and describe what you would do to improve the quality of the data.

In your discussion, be sure to support your statements with logic and argument, and a minimum of four peer-reviewed journal articles, citing any sources referenced.