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This is for a Marketing class. The US fast food industry is undergoing some significant structural changes, particularly in the franchised pizza chain category. While the overall fast food industry grew more than 6% per year from 2002 to 2007, sales growth in the pizza category was less than half that. Major chains such as Domino?s, Papa John?s and Pizza Hut are all experiencing flat to negative growth in same store sales. Beyond the depressed US economic climate, some industry analysts attribute the decline in pizza demand to a shift in consumer tastes toward more healthy dining options. However, other analysts note that McDonald?s same store sales are increasing, as are gourmet pizza sales among smaller chains and independent pizzerias. Moreover, pizza chains are renowned for selling based on price (85% of sales are tied to promotions); however, with ingredient costs increasing (e.g., cheese, which constitutes 40% of the cost of a pizza), it is becoming increasingly difficult for pizza chains to stimulate demand through aggressive price discounts. Based on your knowledge of marketing strategy and consumer behavior, what approach would you recommend for pizza chains to identify marketing mix changes (if any) which might stimulate faster growth? What issues should be investigated in a market research effort? What hypotheses in terms of potential re-positioning options do you think would be worth evaluating?
Explain What are the weaknesses of an unweighted competitive strength assesment and The unweighted competitive strength assesment assumes that each KSF has equal weight
discussing prototyping methodswhat is a user interface prototype? how would you compare and contrast three service
"Two tools were used by the group in the early analysis of their process. Why was it important for the group to use a histogram when they did? What could have happened if the group had not used it?"
Describe at least three regulations or procedures and explain how they were applied/or not applied to prevent workers' exposure to hazardous materials and other harmful conditions.
Procedure 1.Compare and contrast the business models described in this week's readings. Explain how strategic plans fit into these models and how they can grow an organization. 2.Post your work to the Forum by Tuesday of this week. Include citations ..
In the presence of excess capacity, firms sometimes launch new brands in an effort to increase their profits. Why would a monopolist not launch a new brand?
What are the advantages and disadvantages of electronic patient records compared to hard copy records?
Chapter Three of the textbook gives a basic description of five performance appraisal instruments. Choose one of the instruments, and write a two- to three-page paper (excluding the title and reference pages), describing the instrument. Include the f..
Which aspects of the business environment (economic, technological, sociocultural, political/legal, competitive) are affecting the proliferation of imitation retailers? Provide specific examples.
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The original assignment in this module dealt primarily with employers trying to find wrongdoing by employees . We now turn to the question of employee rights and employer obligations. Using at least two (2) of the foundational ethical theorie..
Have you ever noticed that when a new restaurant opens around here, they are really crowded when they first open? Then, after some time, things calm down (and then I start thinking about going there. I still haven't been to Chili's in Russellvil..
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