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Typical goals for public relations communications

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  • There are four typical goals for public relations communications: to inform, to persuade, to motivate, and to build mutual understanding. Based on researching on the Internet a recent public relations campaign with wide media exposure and evaluate its goal or goals, explain in detail which goal or goals you think the campaign was reaching for and how the campaign tried to achieve them.
  • Chapter 3 discusses a number of traditional and contemporary theories of communication. Choose a theory of communication and explain in detail how this theory can guide a public relations campaign. Provide at least one example of how this theory has been used in a current public relations campaign.

Reference no: EM131942635

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